Research shows that 9 out of 10 people will trust someone who recommends a product or a service. So it makes sense that most people prefer to do business with someone they know or know of through recommendation. Word of mouth and referral is still one of the most valuable sales tools for small to […]
Executive Chronicles
Culture and Vision = High Performance and Profits
Building a strong culture based on a company’s vision and mission, can improve productivity, performance and result in improved revenue. Lately, we’ve been hearing a lot of people talk about engagement and culture. In particular, how leadership is critical to the success of business and its culture. Some might think this only applies to bigger […]
Running successful exhibitions and trade conferences
One effective way of generating new leads and business, is to be involved in trade conferences or exhibitions. When done well, the return on your investment (or ROI), is well worth the effort it takes to create such an event. These style of events are a goldmine for lead opportunity, so if you’re building your […]
Sponsorship, can it open the right doors for your sales team?
As a small to medium business, you may be continually unearthing marketing opportunities to get your brand noticed. Sourcing leads is a constant task that requires confidence, persistence and consistency, but what if there was a way to attract leads, open doors to the right people and promote your business all at the same time? […]
Suit up your Business
Becoming a Business Now you are ready to go ahead with your great product idea or service it is time to get yourself an identity. Here are just a few things you will need to do to get the ball rolling. Business Plan All of the tips from “Know your Market” are essential to creating […]