Executive Chronicles

Know your Market

Welcome Executive Republic series for small businesses and sole traders. In this series we will give your start up idea some tips that we have learnt along our journey. Know Your Market Once you have defined your research objective it is important to know your Market, Customers and Competitors. Gather the research to interpret the […]

Prepare for Take Off

Now you have your systems and basic communication platforms set up it’s time to prepare yourself to launch. Being able to communicate your product or service effectively is absolutely critical. You have less than 60 seconds to engage someone with your sales pitch and possibly less if they land on your website. Part of this […]