Customers as free marketing

A staggering 96% of Australians are likely to tell others about their poor customer service experiences. Thus just one bad customer service experience can have a significant impact on your business.

On the flip side, studies have shown that almost 80% of us will try a new product or service upon a recommendation from someone they know. So just one positive customer service experience can reap in enormous benefits for your business.

Furthermore, research has shown that what our friends and family say is more important than a promotion or a sale when consumers are making purchasing decisions. This shouts volumes about why good customer service is so vital in running a successful business.